Topic
Getting real creators to post short TikTok and Reels videos about your product, paid per verified view, and measuring what they bring in.
A flat fee puts the risk on the brand; pay per view with a cap shares it with the creator. Here is how the two compare for SaaS campaigns, when each fits and what to agree in writing.
By Sam G · · 4 min read
A good creator brief for software fits on one page: one problem, one moment to show, the facts to get right and a clear list of what is up to the creator. Here is how to write one, with a template.
By Sam G · · 5 min read
Short videos from real creators show software working in a way a landing page cannot. Here are the formats that work, how to find and brief creators, how to pay them and how to track the signups.
By Sam G · · 6 min read
